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DNSRedo

Intelligent DNS Management

Freemium
MVP Stage
Developer Tools Marketing & Sales Startup

DNSRedo.com is a centralized platform for managing all your domains and DNS records across multiple vendors. It simplifies complex setups, making it easy to monitor, update, and organize your domain assets in one place.

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Meet the Founder

Seth Keddy
Seth Keddy

Systems engineer and indie dev building tools that turn chaos into clarity. I write about automation, AI, productivity, and the process of shipping projects from idea to launch.

The Founder's Journey

The Idea

Managing multiple domains across different vendors was always a headache. I kept finding myself juggling DNS records, SSL certificates, credentials, and hosting info across dozens of platforms. I realized there wasn’t a simple, unified way to see everything in one place, track changes, and automate updates — and that’s how DNSRedo.com was born. The goal was to make domain management intuitive, secure, and fast for anyone who handles multiple domains.

Idea Validation

Before building, I ran a small test with 10 domains from personal projects and client sites. I tracked how often I had to log into different dashboards, change TTLs, and verify SSL certificates. The results were clear: it was taking far too much time and creating risk of errors. Feedback from peers managing domains in agencies and startups confirmed the pain point. That validation convinced me there was a real need for a centralized, automated solution.

Development

I developed the app iteratively in VS Code, starting with a clean HTML/JavaScript prototype and then migrating logic into TypeScript for maintainability and type safety. For database needs, I integrated a lightweight relational database (SQLite/PostgreSQL depending on environment) to handle structured data reliably. The database layer was implemented with a schema-first approach, focusing on data integrity and query performance. I applied security best practices throughout — things like parameterized queries to prevent SQL injection, role-based access control for sensitive functions, and input validation across endpoints. This security-first mindset comes directly from my years working as an IT analyst, where I saw first-hand how weak configurations could create risk. I built it solo, but I drew heavily on my professional background as an IT analyst before transitioning into full-stack development. That prior experience gave me a strong foundation in systems, networking, and security, which I was able to translate directly into better architecture and safer design choices. AI assistants acted like collaborative teammates, accelerating development and helping me refine both the code and the overall product direction. The biggest challenges included balancing flexibility (rapid prototyping in JavaScript) with stability (strict typing in TypeScript), ensuring cross-browser compatibility, and designing a schema that could scale without overcomplicating the stack. Security also presented challenges — I had to carefully consider data exposure, secure API endpoints, and enforce proper DNS and networking rules. Since I was working solo, I also had to self-review and self-test everything, which made AI pair-programming with ChatGPT and Claude invaluable for catching blind spots.

Marketing & Growth

Marketing started with small outreach to IT admins and web agencies. I focused on demonstrating time saved and reduced risk — hard numbers spoke louder than features. I also leveraged Product Hunt and Substack posts to share real user stories. Growth strategies include a free tier to encourage adoption, plus paid tiers for larger domain portfolios, and content marketing to educate users on DNS best practices.

Takeaways

Building DNSRedo.com reinforced that simplicity is king. Users don’t want more dashboards or features — they want clarity, automation, and reliability. Listening to early adopters and iterating based on actual usage was far more valuable than assumptions. Security and trust are non-negotiable when dealing with domains, and presenting a clear, actionable view of data is what makes users stick.

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