Schedulin

It started with my wife. She was getting into content creation and spending hours trying to post her content across different platforms. Each app had its own quirks, formats, and workflows, it was hard. I looked around for a tool that made cross-posting simple and creator-friendly. Nothing fit. Most tools were either bloated with features she didn't need, or clearly built for brands, not individuals. As a software developer myself, I figured I can just build something for her. So I started out and built a simple system just for her, something that made it easy to post everywhere at once, without the stress.

After tinkering and using it ourselves, we dug into the market. We found that creators are increasingly frustrated with fragmented workflows, and there’s a whole landscape of tools , but few built for simplicity, creator‑first design, or with minimal overhead. Existing tools are either too complex, too expensive, or too generic. That gap convinced us there is demand (and opportunity) for something lean, intuitive, and real.

This project has gone through dozens of iterations not because I couldn’t get it working, but because I couldn’t stop trying to make it faster, cheaper, and more maintainable. From Cloudflare Workers to AWS Lambdas to self-hosting, I’ve tested just about every deployment strategy out there. Some for performance. Some for cost. Some just out of curiosity. Each test made the product stronger. Under the hood, it’s built as a monorepo using pnpm and turborepo, with modular Next.js apps and serverless functions deployed via AWS. That setup gives us fast CI, lean deployments, and a dev experience that scales with the product. At times, the dev process felt chaotic. But every refactor, every optimization brought it closer to something I’m genuinely proud of a fast, efficient system that’s cheap to run, easy to iterate on, and actually built to last.

Marketing is a new muscle for me, I’ve spent most of my career building, not selling. But once the product was ready, I knew I had to get it in front of people. I started sharing progress on Twitter and Discord. Nothing fancy just screenshots, little updates, behind the scenes stuff. It wasn’t overnight, but within a few days, someone reached out. Not for feedback. Not just to try it. They became my first paying customer. That moment made it real. Someone I didn’t know saw value in what I built enough to pay for it. From there, I kept leaning into social media and word of mouth, trying to learn what resonated and what didn’t. It’s still early, and I’m still learning. But that first customer came from simply showing up and talking about what I was building. And that’s something I’ll keep doing.

Start with a simple idea and stay focused! Keep going even when it gets hard and if you enjoy the product, you'll always want to improve it! Don't give up, show up everyday. Start connecting early and look for product market fit as soon as possible!