Norte
Coverage clarity → in one dashboard.
Stop guessing about your coverage. Norte reveals the hidden travel, rental, and purchase protections you already own, so you can avoid paying twice and feel confident every time you book.
Meet the Founder
Creative Director turned into a solo founder. After experiencing coverage confusion across multiple countries, I built Norte from scratch to give consumers a simple, trusted way to understand their protections.
The Founder's Journey
It all started with my own frustration. Traveling between countries, I kept running into coverage confusion: Am I insured for this rental car? Will my card protect me when I travel back to the US? Did I overpay for duplicate coverage at the counter? That pain point became Norte. A simple, trusted way to understand the protections people already own, hidden inside credit cards, perks, and policies.
I first noticed people around me struggling with it as well. Then I dived into communities like Reddit and Facebook groups where people shared claim stories: some getting reimbursed thousands of dollars, others blindsided by fine print. The response confirmed what I felt: people don’t need more insurance, they need clarity on the coverage they already have. Early testers validated the concept by uploading their cards, exploring hidden benefits, and giving feedback on features like the Coverage Planner.
As a solo founder, I built Norte from scratch using Lovable, Supabase + Vercel. I leaned heavily on AI copilots to accelerate development: coding, parsing benefit PDFs, and designing UX flows that make protections clear. Norte has evolved into a working platform with: - Wallet Dashboard to see protections across cards - Coverage Planner to analyze trips, rentals, and purchases - AI Assistant trained to answer coverage questions
Growth began community-first: sharing the platform in Linkedin, posting my own founder journey on X or Reddit, and submitting Norte to niche startup directories. Word-of-mouth has been key: users telling friends how they saved on car rentals or filed claims they didn’t know they were eligible for. Now, we’re testing referral programs, preparing a refreshed brand, and getting ready for a bigger launch on Product Hunt.
- If you want people’s attention, pay attention to their real problems. - Solo founder work is often slow and manual, but every user story makes it worth it. - Getting traction is harder than I hoped for, but staying consistent will pay off.
